Upcoming Events

Copywriting Masterclass: Write To Sell, Write To Explain

• Training
• 10:00AM - 3:00PM, 3 Dec 2020

Date and time: Tuesday 27 October, 10.00am-3.00pm.

Registration: Registration and payment is required to attend this course. Register here. 

IPSE members are entitled to a 20% discount, please login or become a member to access the discount code.

Non-members: £200 (+VAT)

IPSE members: £160 (+VAT)

If you have any questions about this webinar, or how to register, please contact [email protected].

Event information

Words can make you a fortune.

If you want people to buy from you, you need your marketing to be persuasive. If your copy is engaging your audiences will want to read on and you’ll have a chance to sell to them. Of course, if your copy is boring, you’ll lose that potential customer before you can say, ‘click’.

These days, your digital marketing success rests on your ability to communicate effectively online. Whether it’s on Twitter, Facebook or your blog, words matter. Attention spans may have gotten shorter, but research suggests people read 10x more words per day now than they did 20 years ago.

This workshop offers a step-by-step guide for those who know the basics, and are seeking more advanced, psychology-driven copywriting techniques.

Course Program

• What is copywriting anyway?
• How to attract their attention
• Design content and (web) pages that get your message across
• Front-loading your message with great headlines
• Useful guidelines and exercises
• Choosing the right Tone of Voice
• Being concise
• The importance of grammar
• The use of jargon
• Constructing good quality paragraphs and sentences

Key Benefits

• Understand the power of quality copywriting
• Write compelling content that both communicates and persuades
• Attract the attention of your target audiences
• Explain the differences between copy for print and online

Audience

This course is for anyone involved in curating or editing (website) copy and social media content. Typical attendees include marketers, managers, copywriters, social media editors and website owners.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform. 

Course Material

All delegates receive the slides, workbooks and other supporting material.

Timings

10.00 – 15.00 – with ‘virtual breaks’.

Your Online Tutor

Your online training sessions will be run by an experienced Google Academy Tutor: Andrew Lloyd Gordon.

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew has learned more from his mistakes in marketing than his successes (he's had his fair share of both) and now speaks regularly at conferences and events across the UK and Europe.

Andrew is also a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster and hates writing in the third person...