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Growth Marketing Manager

About the job

This role is to focus on the improvement of engagement and conversion metrics throughout IPSE’s marketing funnel.  It is a hands-on role, responsible for campaign planning, delivery, and analysis. Working closely with the team to assist in the launch of integrated marketing campaigns at all stages of the funnel - brand awareness, lead generation, acquisition, and engagement. 

You will be confident with a wide range of digital channels (email, social media, content, referral, partnerships, customer loyalty), but events and print are also crucial to our audience reach.  You will be willing to roll-up your sleeves and assist in the delivery of our owned media channels. 

You will be analytical by nature, using data to continually optimise creatives, channels, and messaging to deliver maximum results.  You will also be able to flex your creative muscles with the rest of the team, as we love to test new ideas in all our work.  We need someone who is a natural self-motivator to ensure we keep moving IPSE forward!

Acting as a central point for marketing across the organisation, you’ll work closely with Events, Policy, Press, and Membership teams to ensure all marketing activity coordinated and executed with maximum effect.

With all the new ideas and multiple campaigns running across our channels, you will need to have an expert level of organisational skills and enjoy project managing across different specialisms in the team, to ensure campaigns get delivered with maximum effect.

 

Key responsibilities

You will work with a small, agile, and multi-skilled team. We are looking for you to lead on the areas below:

  • Work with the Marketing team to devise integrated marketing campaigns with the aim of acquiring and retaining members.
  • Project manage the implementation, tracking, and measurement of marketing campaigns.
  • Work closely with the team to maximise ROI for brand awareness, and member acquisition and retention campaigns.
  • Deliver regular reports of campaign results, analysing the efficacy of channels and evaluation of KPIs.
  • Manage various marketing email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment member and non-member data to tailor campaigns and communications to maximise effectiveness.
  • Act as a central point for marketing across the organisation, working closely with events, partnerships, policy, and press teams to deliver campaigns.
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers, through email, content, and social channels.
  • Use data to inform new campaigns and implement constant test and learn strategy, assisting the team with A/B testing and other methodologies.
  • Creative mind-set, looking for innovative solutions to achieve organisation objectives.
  • Write, edit, and proofread copy for promotional materials within marketing campaigns.
  • Help to brief and oversee the work of internal and external agencies, such as designers, animators and printers when needed.
  • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
  • Work within a set budget.
  • Keep abreast of current trends in marketing.

 

Key skills

  • Superb organisational and project management skills to work with the team to deliver engaging marketing campaigns.
  • Highly analytical and able to derive meaning from data through A/B testing and optimization, with an ability to use data to inform decisions.
  • Excellent communicator, in both written and oral skills.
  • A creative thinker to continually challenge the status quo and try new ideas.
  • Experience with email marketing, social media, lead nurturing, and web analytics.
  • Proficiency in web analytics software (e.g. Google Analytics, Google Data Studio, Hotjar) and email software (e.g. Campaign Monitor).

 

Experience

  • Undergraduate or higher level of education, in marketing, business, communications, or similar.
  • 4+ years of relevant marketing experience.
  • Demonstratable results in executing multi-channel campaigns to increase brand awareness, leads, and/or revenue in B2C/D2C environments.
  • Preferred – experience in subscription, membership, or recuring revenue industries.
  • Preferred – hands-on experience/specialism of email marketing and/or social media.

 

About IPSE

IPSE, the Association of Independent Professionals and the Self-Employed, is the voice of the UK’s self-employed population who make up one in seven people working today. We make sure freelancers, interim managers, consultants and contractors are represented to Government. By producing insightful, hard-hitting research and effective policy campaigns, we fight to create a better environment for the self-employed to run their businesses and ultimately, ensure our economy remains one of the most flexible in the world.

Please send your cv and cover letter to [email protected]

Content Marketing Executive

About the job

We are seeking a multi-talented Content Marketing Executive to develop industry-best content for IPSE.  Our content is fundamental to evolving our member experience, our marketing approach and therefore the future of IPSE.

You will be comfortable creating/managing/editing across a variety of media types and be ready to take on the challenge of impacting on community engagement, social engagement and marketing impact.

As a SEO and writing expert, you will assist with the implementation of best practice across the organisation, be responsible for curating valuable content for our audience and source new and exciting writers from the freelance community to contribute.

 

Responsibilities

You will work with a small, agile, and multi-skilled team. We are looking for you to lead on the areas below:

  • Lead the development of our content strategy across both IPSE and Freelance Corner brands.
  • Work closely with stakeholders across the business, customers, partners, and subject matter experts.
  • Find stories from within our community and audience to create inspiring content to be deployed across all our channels.
  • Collaborate with marketing to engage our audience with innovative ideas.
  • Coordinate content delivery schedule across the company in-line with strategy.
  • Be the guardian of IPSE and Freelance Corner’s tone of voice and writing style.
  • Drive our SEO strategy through content development, web optimisation, and partner relationships.
  • Develop engaging content in other media, such as photo, video, infographics, webinars.
  • Adding or editing website content using the appropriate Content Management Systems; ensuring consistency of design and layout of content across the sites.
  • Assist the team in other areas with content support, such as social media, landing pages, and emails.
  • Responsible for the production of podcasts for Freelance Corner, including the acquisition of guests, organisation, and overseeing the editing of the podcasts.
  • Editing and commissioning written content for in line with the objectives of the company.
  • Detailed analysis of metrics, with platforms such as Google Analytics, to evaluate content performance and suggest future strategy.
  • Manage freelance support when required.

 

Skills

  • Superior writing and storytelling skills that engages and delights.
  • Meticulous attention to detail in copywriting and SEO execution.
  • Ability to conduct content research and identify topic areas to generate maximum interest.
  • Proficient in understanding commercial performance data and extracting and manipulating customer data with the ability to convert it into actionable information.
    • Knowledge of photo/video editing, such as Adobe Creative Cloud or online software, e.g. Canva
  • A creative thinker to continually challenge the status quo and try new ideas.
  • Proficiency in web analytics software (e.g. Google Analytics, Google Data Studio, Hotjar).
  • Excellent communicator with ability to sell and convince.

 

Experience

  • Bachelor's degree in journalism, marketing, English, or related fields.
  • 3+ years of relevant content experience.
  • Experience using SEO and content software, such as SEMRush and BuzzSumo.
  • Preferred – experience in subscription, membership, or recuring revenue industries.
  • Self-motivated, with a strong work ethic, looking for the right company to support personal growth.
  • Knowledge of the self-employed sector and political environment preferred.

 

About IPSE

IPSE, the Association of Independent Professionals and the Self-Employed, is the voice of the UK’s self-employed population who make up one in seven people working today. We make sure freelancers, interim managers, consultants and contractors are represented to Government. By producing insightful, hard-hitting research and effective policy campaigns, we fight to create a better environment for the self-employed to run their businesses and ultimately, ensure our economy remains one of the most flexible in the world.

Please send your cv, cover letter and three examples of written work to show writing ability, ability to storytell, ability to sell a product through informational or entertaining content, with a focus on SEO best practice.

Send your application to [email protected]uk

 

Why work at IPSE?

IPSE, the Association of Independent Professionals and the Self-Employed, fundamentally believes the UK is better off­ economically and socially because of what freelancers do, so we've made it our mission to revolutionise the self-employed sector. We're striving to let those who work for themselves to grow their business how they choose; to create an empowering environment where all independent professionals are recognised and celebrated; and to ensure happiness and health in their career and beyond.

As well as looking after the UK's self-employed, we strive to create the best working environment for everyone at IPSE, creating a culture of pride in what we do, and happiness, health and success in how we do it. Sound like something you want to be a part of? Get in touch!

Here's just some of the great benefits IPSE employees receive:

  • Eyecare vouchers with Eden red

  • Discount codes with Perkbox

  • 3% contribution toward pension with Aegon

  • Employee assistance programme - Support for any of life’s social, mental, physical and financial challenges

  • Season ticket loans

  • Death in service 3 x salary

  • Health insurance with Vitality

  • 25 days annual leave  

  • Lots of training opportunities

  • Quarterly staff events

  • 2 days for volunteering per annum