For many freelancers and consultants, marketing becomes something that happens between projects.

When work is flowing, marketing gets pushed to the bottom of the to-do list. When work dries up, there is a sudden rush to become visible again. The result is a cycle that many independent professionals know all too well: feast or famine.

The challenge is not usually a lack of expertise or experience. More often, it is a lack of consistent visibility.

In this webinar, Jeremy Mason draws on more than 26 years of experience working in broadcast television with organisations including Netflix, BBC and ITV to explain why many freelancers struggle to stay visible, even when they are actively posting content.

You'll learn why common marketing advice often falls short for independent professionals and discover a more strategic approach to building visibility, credibility and client opportunities through video.

Rather than focusing on quick tips or social media hacks, this session provides a practical framework designed to help freelancers create sustainable visibility that supports long-term business growth.

During this session, Jeremy will explore:

• The three mistakes that keep freelancers invisible, even when they are posting regularly
• Why the LinkedIn algorithm rewards consistency, and what realistic consistency looks like for busy professionals
• The One-Platform Rule and why trying to be everywhere at once can reduce your visibility
• The "I vs You" shift that dramatically improves engagement and audience connection
• The 3-Video Client Engine™ and how it helps maintain visibility without becoming a full-time content creator

You will also leave with:

• A clearer understanding of why your current marketing approach may not be delivering results
• Confidence about which platform deserves your focus, and which platforms you can safely ignore
• Access to two complimentary implementation courses to help you put the framework into practice

By applying the principles shared in this webinar, you'll be better positioned to build visibility before you need new clients, create a more consistent flow of opportunities, and develop a marketing system that continues working alongside your client delivery.

Instead of relying on last-minute marketing activity, you'll gain a practical roadmap for creating long-term visibility, attracting warmer prospects, and reducing the feast-or-famine cycle that affects so many freelancers.

This session is ideal for freelancers, consultants, contractors and independent professionals who want a clearer, more sustainable approach to business development.

To register for the event, click on the button below and sign in to your IPSE account. If you are new to IPSE or do not yet have an account, you will need to complete our short sign-up process by clicking Register Now.