Deep dive: Using AI to strategically grow your business
AI will not save your business on its own. But used well, it can help you make sharper decisions, understand your clients more clearly and focus on the work that actually moves your business forward.
25th of November 2026
10am-1pm
City of London
Free for IPSE members
£50 for non-members
(Limited spaces available)
Many freelancers, consultants and small business owners are already using AI to create content, speed up admin or get tasks done more quickly.
But the biggest opportunity is not just doing more, faster.
The real value comes from using AI to think more clearly about your business, your clients and your positioning.
In this session, you will explore how AI can help you step back from the day-to-day, pressure test your ideas, better understand what clients value and make more confident decisions about where to focus your time and energy.
What will be covered
- How to use AI as a critical friend, not just a content machine
- How AI can help you challenge assumptions and pressure test ideas
- Using AI to better understand what your clients really value
- How to tell clearer, more authentic stories about your work
- How to use AI to sharpen your positioning and decision-making
- What to measure if you want to understand what is actually moving your business forward
Booking instructions
To register for the event, click on the button below and sign in to your IPSE account. If you are new to IPSE or do not yet have an account, you will need to complete our short sign-up process by clicking Register Now.
About the speaker
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