Have you ever considered how powerful words and stories are? Narrative marketing is all about this – it is predicated on how stories can increase engagement and build an emotional connection with people. It’s something that contractors can use too.

• A study by London Business School found that people retain up to 70% of information shared through stories, compared to only 10% conveyed through facts.
• Neuroeconomics pioneer Paul Zak discovered that stories that elicit strong emotional responses trigger the release of oxytocin, a hormone that enhances the sense of trust and empathy. 

This trust and empathy can influence decision-making and increase loyalty towards a brand or individual.

The team at The CV & Interview Advisors have developed a formula that harnesses the power of narrative marketing and storytelling to help contractors secure top contract positions.

Join our upcoming webinar and we’ll show you some of these advanced techniques that will significantly enhance your success rate in the contract market.

Here’s what we’ll cover:

• The science behind narrative marketing and storytelling           
• How to articulate your career journey in just 3-minutes
• How to weave your value proposition and key selling points into your career narrative
• Using case studies on your CV to double your interview rate
• Why you should be activating the projects section on LinkedIn
• How a Career autobiography will help you secure a position and best rate
• How to use storytelling in the interview room to get more offers
• How to use storytelling in cover letters and supporting statements

IPSE members: free to attend 

Non-members: £15 (+ VAT)

Attendees will get access to the live webinar and the post-event recordings.

Please register via Eventbrite to join this event.