Upcoming Events

Negotiation Skills: Create More Opportunities And Value

  • Training

Date and time: Tuesday 27 October, 10.00am-3.00pm.

Registration: Registration and payment is required to attend this course. Register here

IPSE members are entitled to a 20% discount, please login or become a member to access.

Non-members: £200 (+VAT)

IPSE members: £160 (+VAT)

If you have any questions about this webinar, or how to register, please contact [email protected].

Event information

You negotiate all of the time. Although you may not call it that. Whether it’s with your boss, teenager, colleague or spouse, we all negotiate at some point, often several times a day.  Become a better negotiator will have a profound effect on your life. Whether that’s - financially, personally and professionally, no other skill will give you a greater edge in life.

In this new online workshop, you’ll discover the latest research into the dynamics and strategies of successful commercial negotiation. You’ll learn the psychology, tactics and behaviours that will help get the results you want in any situation.

You will learn how to:

  • How to plan and prepare for your negotiations
  • Be assertive and self-assured in stressful situations
  • Adapt your approach to every type of negotiations
  • Secure more value from the agreements you make
  • Understand the tactics that others could try and use to manipulate you

With plenty of illuminating case studies and examples, there is a practical focus on the awareness of your own and other parties’ positions, the power of framing the discussion and using silence to your advantage.

This course will help you to develop the confidence to build your negotiation skills and get the best at the negotiation table.

Delegate Testimonials

“The training was SO excellent! Thank you so much. So well thought through and accessible. Really impressed!” - Sophie Cameron, Garden Tastic Ltd

“Excellent delivery. What a brilliant initiative with top quality advice! Thank you.” - David Anderson, Intelligent Valve Monitoring

Course Program

  • Understanding what a negotiation actually is
  • Who has the power?
  • The characteristics of a good negotiator
  • What science says about negotiations
  • Managing emotions
  • Assertiveness versus aggression
  • Recognising the games others play

Key Benefits

  • Build agreements sooner
  • Save time and make more money
  • Become aware of your own negotiation style
  • Better understand the interests of the other parties
  • Win more value and create more opportunities


This one-day interactive workshop is for senior to mid-level managers, marketers, salespeople, suppliers and anyone involved with business negotiations or customer focused role.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

Course Material

All delegates receive the slides, workbooks and other supporting material.

Member discount

IPSE members are entitled to a 20% discount, please login or become a member to access.