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How becoming a thought leader can turbocharge your contractor business
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How becoming a thought leader can turbocharge your contractor business
10 Jul 2025

This webinar, specifically for contractors, will walk through how thought leadership can be harnessed to give you a blueprint to exploit a whole new channel for winning clients. 

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Date and Time

Thursday 10 July 

12:00 - 1:00pm

Location

Zoom Webinar

Cost

IPSE members: free to attend 

Non-members: £20 (+ VAT)

Attendees will get access to the live webinar and the post-event recordings.

What you'll learn

Did you know that thought leadership is one of the most effective ways to raise your profile and win more high-paying work?

Done correctly, it can revolutionise your winning work potential and attract plum opportunities. We’ve even seen contract recruiters advising contractors to engage in thought leadership activities to improve their chances of securing work. 

This webinar, specifically for contractors, will walk through how thought leadership can be harnessed to give you a blueprint to exploit a whole new channel for winning clients. 

This webinar, hosted by Alistair Morris of the CV & Interview Advisors, will show you:

  • What thought leadership is and who is using it
  • Why experts, trusted authorities and thought leaders generate more business
  • The main channels of communication for your thought leadership strategy
  • How to build your audience and expand your sphere of influence
  • How to use public speaking as a tool for brand development and client acquisition
  • The importance of LinkedIn to support your thought leadership activity

Why thought leadership matters

  • According to LinkedIn, users who share their knowledge see a huge 10x increase in profile views
  • An Edelman-LinkedIn study found that 55% of decision-makers use thought leadership to vet professionals they might hire
  • According to LinkedIn, thought leadership can lead to more pitches with 45% of decision-makers saying they invited a business to bid on a project after reading their content

Registration

IPSE members: free to attend 

Non-members: £20 (+ VAT)

Attendees will get access to the live webinar and the post-event recordings.

Please register via Eventbrite to join this event.

Book now

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