Your price isn’t the problem: pricing with confidence
Most freelancers and consultants do not lose work because they are too expensive. More often, they lose profit because they are not confident enough to hold their price.
7th October 2026 12:00-1pm
Online webinar
Free for IPSE members
£15 for non-members
Many self-employed professionals undercharge because they believe a lower price makes them easier to choose.
This session is designed to help you look at pricing differently.
You will explore why under-pricing is often more about mindset than the market, how clients judge value, and why confidence in your price can matter just as much as the number itself.
What will be covered
- Why freelancers and consultants often undercharge
- The difference between being too expensive and not communicating value clearly
- How clients think about price, risk and value
- Why lowering your price does not always make you easier to choose
- How to build more confidence in your pricing
- Why competing on affordability can damage your business
- How to start holding your price more comfortably
Booking information
To register for the event, click on the button below and sign in to your IPSE account. If you are new to IPSE or do not yet have an account, you will need to complete our short sign-up process by clicking Register Now.
About the speaker
Upcoming events
Join IPSE and Chase de Vere on 16 July for a webinar on pensions, sick pay & death-in-service cover when you move from employment to self-employment.
Most freelancers are brilliant at the work they do. Selling that work consistently can be the harder part.
Bring one business challenge. Leave with fresh ideas, practical suggestions and at least one clear next step.
