IPSE guide to setting rates

“What’s your day rate?”

Have you ever been asked this?

If you haven’t already, you almost certainly will at some point in your freelance career. It can be a tough one to answer because it puts you on the spot. Before responding, consider this:

Who says you have to charge by the day?
And why only have one rate?

Many clients expect freelancers to have a fixed daily or hourly rate, but this isn’t the only option. There are lots of ways to design a list of tariffs for your services. This guide will help you do that. It will help you prepare a convincing answer, by working through these four actions:

  1. Prepare
  2. Package
  3. Price
  4. Persuade

So next time you’re asked the question, you’ll be ready to answer it proactively, guide the conversation and close the deal. It’s important that when the client signs on the dotted line, you don’t feel hard done by. This guide will inform your pricing strategy so that it will become one of those exhilarating moments that makes freelancing so satisfying!

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Meet the author

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IPSE is the leading association for contractors, consultants, interims, freelancers and the self-employed. We strive to bring our members the most comprehensive and useful range of information and services and all the latest news about what affects your business.

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