
Andrew Chamberlain,
Director of Policy at IPSE
The economic health of the freelance workforce is important, not just to freelancers themselves, but because it tells us a story about the health of the economy overall. Those who work for themselves, without the protective shield of employment, are at the coalface of British industry. Their exposure to the uncertainty of the market tells us about both the state of the economy at present and where it is headed.
That is why, in 2014, after a discussion with the Bank of England we decided to track key features of the freelancer experience such as earnings, day rates, time in work, business costs and, crucially, confidence. How confident do freelancers feel about the prospects for their business and the wider economy? And how is that confidence affected by economic shocks and major policy decisions?
Since that initial discussion with the Bank, IPSE’s quarterly Confidence Index has closely tracked the fortunes of the UK’s 2 million highly skilled freelancers. It is the result of a sustained effort from dedicated IPSE staff, our partners PeoplePerHour, and also thousands of freelancers themselves, including many IPSE members, who have taken the time to complete the surveys – without them, there would be no Confidence Index.
This longitudinal report is the culmination of seven years’ worth of research and analysis. For the first time, we are able to look back and examine the trends. We can see the effect that political decisions and macro-economic variables have had on freelancers’ confidence and understand the impact of these factors by setting them in the wider context over a longer period of time.
What this report reveals is that freelancers’ confidence has been badly shaken by the events of the past seven years. Brexit has been an almost constant concern since the referendum in 2016. The government’s pursuit of changes to the way IR35 works in both the public and private sectors has been a hugely negative pull on confidence overall, and the coronavirus pandemic has brought about a dramatic fall in earnings and demand for work.
This vital report discusses these challenges in detail and highlights the essential contribution freelancers make to the UK economy. We must do all we can to ensure they have the confidence to grow and thrive in an economic and political environment that supports them. With the right conditions, freelancers can fuel the economic recovery, stave off unemployment and provide UK businesses with the flexible expertise they need to prosper.
The last seven years have been a period of political upheaval, but the underlying theme is of a national and global economy attempting to readjust after the 2008 financial crisis. Much like the similarly turbulent decades of the 1930’s and 1970’s, the 2010’s saw a collision of identities, political surprises and the beginnings of a shift in economic consensus. In the UK this began with the Scottish and EU referendums followed by several general elections.
This period however has seen a continuing growth in self-employment and the success of this model of working, characterised by several key themes which have particularly impacted freelancers.
Research has indicated that the freelancing sector is highly responsive to changes in policy, business, and economic environments. Freelancers have proved to be astute forecasters of trends in the UK economy, many of them working on projects involving high levels of innovation and technology for both SMEs and big corporations. As a result, they often have more access to knowledge and information about changes in the wider economic and investment environment compared to many larger businesses. Looking specifically at IPSE’s Confidence index, the data shows that freelancers tend to be much less confident about developments in the economy in comparison to their own businesses. There also have been several milestone events that caused freelancers’ confidence to sink in deep negative territory, which will be explored in the sections below.
The sections exploring freelancers’ confidence in this report, have been analysed in conjunction with the data looking at the factors freelancers think are negatively affecting their businesses. These include the UK economy, tax and regulation policy, Brexit and most recently coronavirus.
Freelancer confidence index for the UK economy over the next three months

*Freelancers were asked to rate their confidence for the future in one of five categories: more confident, slightly more confident, as confident, slightly less confident, and a lot less confident. The confidence index was created by scoring each of the five answers with 100, 50, 0, -50 and -100 respectively, and then taking the weighted average score for the sample. The weighted average is based on the relative number of freelancers in the labour market in 2019.
Freelancer confidence index for the UK economy over the next 12 months

*Freelancers were asked to rate their confidence in the future of the UK economy in one of five categories: more confident, slightly more confident, as confident, slightly less confident, and a lot less confident. The confidence index was created by scoring each of the five answers with 100, 50, 0, -50 and -100 respectively, then taking the weighted average score for the sample. The weighted average is based on the relative number of freelancers in the labour market in 2019.
Freelancers’ confidence in their businesses has ebbed and flowed with political events since the inception of the index. In most cases it has ebbed more than flowed. Brexit and the recent coronavirus crisis have been the most decisive factors looking at the long-term trends. However, changes to taxation policy such as IR35 and the wider economy also played out in the figures.
Top factors lowering business performance in the last seven years

Coronavirus pandemic

Outcome of the EU referendum

State of the UK economy

Government tax policy related to freelancing

Government regulation related to freelancing
*Freelancers were asked to rate the importance of 15 different factors affecting the performance of their business in categories ranging from significantly positive and slightly positive, to no impact, slightly negative and significantly negative. The list of factors was updated in Q2 2020.
Freelancer confidence index for their businesses over the next three months

*Freelancers were asked to identify their confidence levels for the future, relative to current performance in one of five categories: more confident, slightly more confident, as confident, slightly less confident, and a lot less confident. The confidence index was created by scoring each of the five answers with 100, 50, 0, -50 and -100 respectively, and then taking the weighted average score for the sample. The weighted average is based on the relative proportion of freelancers in the labour market in 2019.
Freelancer confidence index for their businesses over the next 12 months

*Freelancers were asked to identify their confidence levels for future relative to current performance in one of five categories comprising: more confident, slightly more confident, as confident, slightly less confident, and a lot less confident. The confidence index is created by scoring each of five answers with 100, 50, 0, -50 and -100 respectively and then taking the weighted average score for the sample. The weighted average is based on the relative number of freelancers in the labour market in 2019.
Top factors enhancing freelancers' business performance in the last seven years

Brand value and reputation in the market

Innovation in the services offered to clients

Collaboration with other freelancers/ businesses to secure more work

Growth in the sector in which they work

Adoption of flexible working practices by organisations
*Freelancers were asked to rate the importance of 15 different factors affecting the performance of their business in categories ranging from significantly positive and slightly positive, to no impact, slightly negative and significantly negative. The list of factors was updated in Q2 2020.
Despite being able to choose from an extensive range of public policy, economic and business-related factors impacting their business performance, freelancers have been steadfast in their belief that the top factors that continue to positively affect their businesses are all internal and self-determined by freelancers themselves.
This reveals that freelancers believe that their own effort, talent and strategic choice are currently driving their business successes as opposed to any external factors, related to the business environment.
Building their brand and reputation has continuously been identified as the most effective strategy to enhance freelancers’ business performance over the years. Other commonly reported factors were innovation in terms of services offered to clients and collaboration with other freelancers/businesses to secure more work.
This is hardly surprising considering that a well-established brand is a key competitive advantage for freelancers and can in fact determine the success of their business. Recent research commissioned by IPSE showed that despite the rise of social media and freelancing platforms, word of mouth remains the top method for the self-employed to find work or market their businesses being selected by over half (52%) of all respondents.30
Service innovation is another factor that seems to be particularly important to hiring businesses as illustrated by previous research. Business interviews with clients from both large and small companies who engage freelancers reveal that managers perceive freelancers as an essential segment of the labour force because their expertise and business inputs enable an innovation driven and entrepreneurial economy.31
Overall, there is a common pattern of freelancers being successful in using business strategies relating to innovation, marketing and entrepreneurship to drive business performance in an adverse external business environment, which they believe has been created mainly by government policies.
There are very few differences in the top positive factors selected by the three freelancer occupational groups. For instance, SOC3 freelancers working in associate professional and technical occupations are the only segment that often outline targeting new markets as a key method to enhance the performance of their businesses.
This could be associated with the fact that SOC3 freelancers are working in occupations such as design and media and are more likely to seek clients abroad, especially in the EU and work remotely. Therefore, targeting new markets allows them to diversify their client base and enhance their business performance.
The only top positive factor mentioned by freelancers that is external to their business strategies is the growth of the sector in which they work. This suggests that there has been an increasing demand for freelancers’ skills and expertise across businesses over the last five years.32
This is also in line with recent ONS figures showing that the number of self-employed people passed the 5 million mark for the first time ever at the end of 2019, this rise being driven by an increase in the number of freelancers working in the three most highly skilled occupational categories.33
As mentioned earlier in the report, it may be expected that the demand for freelancers’ work in the economy will increase in the long term due to improved business perceptiveness towards remote working during and after the coronavirus lockdown.
There was some evidence for this trend in Q2 2020, when ‘adoption of flexible working practices by organisations’ was for the first time cited as one of the top positive factors and selected by almost half (49.2%) of freelancers.
Therefore, while the outlook for 2020 is tough for freelancers, it is also likely that those of them that can last the pace will benefit from a very positive growth in demand for work in the period beyond the coronavirus health crisis.
Freelancers report high capacity utilisation – meaning the amount of time they are on assignment/project in a 13-week quarter. Between Q4 2014 and Q1 2020, on average freelancers were working 80 per cent of the time, which is a comparatively high figure considering that it does not account for holiday periods.34

It’s important to note that this could vary for freelancers with some working on multiple projects while others working on a non-project basis.
Interestingly, there appears to be little seasonality in the amount of time freelancers are working. For all quarters, capacity appears to be around 80-81 per cent. The only exception is quarter three (Q3 – July to September) when capacity drops to an average of 79 per cent which could be associated with freelancers taking more time off during the summer season.
Demand for freelancers’ work, however, changed over the years.
For all three years between 2015-2017, capacity utilisation was close to 82 per cent. It dropped to 79 per cent in 2018, and further to 78 per cent in 2019. It can only be expected for this annual average to drop even further in 2020 due to the coronavirus outbreak and the impact it had on businesses and the economy.
Overall, this decreasing capacity can be explained by the impact of certain political and economic events on the demand for freelancers’ work.
For instance, freelancers’ spare capacity was affected by the EU referendum and the following period of economic uncertainty. The number of weeks not working per quarter rapidly dropped from 1.7 (13% spare capacity) in Q2 2016 to 3.4 (26%) in Q3 2016 when the outcome of the referendum was announced. Furthermore, the levels of spare capacity remained high (2.6 weeks) in Q4 of the same year.
On the other hand, freelancers’ volumes of work increased substantially in the two quarters preceding a Brexit deadline, with spare capacity falling from 2.9 to 2.7 weeks in Q4 2018, and from 3.3 to 2.5 weeks in Q3 2019.
This could partially be explained by the “talent gap” in the labour market, created by Brexit uncertainty, with many employers preferring freelancers’ “pay as you go” workforce model that allows businesses to fill in a temporary skills gap without the financial burden or risk of hiring a permanent employee.
Freelancers’ spare capacity also increased rapidly during the coronavirus outbreak – from 2.6 weeks in Q4 2019 to 3.3 weeks in Q1 2020 when the crisis began to the record 5.5 weeks in Q2 2020. This is hardly surprising with recent IPSE research finding that over two in three (69%) freelancers said that the demand for the work they do had decreased as a result of the coronavirus crisis, and over half (53%) said it had decreased substantially.35

However, while the freelancing sector has been strongly hit by the coronavirus crisis, what the future holds for freelancers is not necessarily all bad.
Because of the increased trend in remote working caused by the coronavirus lockdown, it can be expected that a significant proportion of organisations may discover the business performance benefits of remote working and will continue to use it in the future.
Therefore, in the long term, we may experience an increased receptiveness to outsourcing work to freelancers who are the ‘core remote workforce’ and may see an increase in their capacity after the crisis comes to an end.
Finally, looking at the different freelancer groups, SOC1 managers, directors and senior officials (80%) and SOC2 professional freelancers (82%) tend to work more than SOC3 associate professional and technical freelancers (78%).
This could be related to the fact that SOC3 is the largest of the three groups, comprising 814,000 freelancers (in comparison with 767,000 in SOC2 and 544,000 in SOC1),36 and therefore the group most likely to face competition.
In fact, SOC3 is the only group selecting competition from other freelancers as a key negative impact on their business performance, which also suggests that within their sector it might be more difficult to find projects and work.
Interestingly, SOC1 managerial freelancers have been more strongly affected by the coronavirus crisis with their spare capacity reaching almost 50 per cent (49%) in Q2 2020, compared to 41 per cent for SOC3 and 39 per cent for SOC2 and an average of 42 per cent.
Freelancers’ spare capacity: Number of weeks not working per quarter

*The weighted average is based on the relative number of freelancers in the labour market in 2019.
Day rates
Freelancers charge £438 on average per day, with rates varying substantially based on their skill level.37

SOC1 managers, directors and senior officials charge on average £587 per day, followed by SOC2 professional freelancers who charge £495. SOC3 freelancers working in associate professional and technical occupations charge almost half this figure - £292 per day.
These differences between the SOC groups illustrate the importance of training for the development of new skills, and for keeping abreast of advances in technology and innovation to secure more clients and higher day rates in self-employment.
How much the different freelancer occupational groups are charging

Freelancers’ day rates are often linked to changes in the political and economic landscape of the country. For instance, freelancers in all three groups experienced a big spike in earnings in the final quarter of 2018. We know from data produced by the REC that this period saw a real tightening of the jobs market, and that with the Brexit deadline a few months away, government preparations for “no deal” began in earnest.
It is quite possible that firms turned to freelancers to fill the gap left by a tight employment market. The flexibility of their working patterns made it easier to hire them quickly for a short period if necessary.
Another key finding is that expected changes in day rates are generally associated with changes in freelancers’ overall confidence. For instance, in Q3 2016 and Q2 2017 when freelancers’ confidence dropped significantly, a large proportion (42% and 40% respectively) of freelancers indicated that they expected their day rates to decrease in the next 12 months.
Similar to this, in Q1 2020 when freelancers’ confidence in both their businesses and the economy hit record lows, freelancers predicted a 20 per cent drop in their day rates over the next year.
Freelancers also tend to experience seasonal earnings, with Q1 (January-March) and Q3 (July-September) typically showing a fall in day rates, and Q2 (April-June) typically showing an increase in rates.
Overall, however, day rates haven’t changed much over the years and despite fluctuations, the difference in average day rates from 2015 to 2019 is only £13 – a drop from £436 to £423. They also remained on a similar level (£430) during the coronavirus outbreak in Q1 2020 and experienced a small drop to £416 in Q2 2020 during the lockdown.
In fact, day rates remained close to £430 in most years, with the only exception being 2017 when they reached a peak of £481, illustrating the resilience of the sector.
Freelancers’ day rates and quarterly earnings

*The weighted average is based on the relative number of freelancers in the labour market in 2019.
Quarterly earnings
On average, freelancers earn £23,021 a quarter which is between two and two and a half times more than employees in equivalent roles (£10,169 on average for 2019).38

As with their day rates, quarterly earnings seem to be dependent on freelancers’ skill level with SOC1 and SOC2 freelancers earning almost twice as much each quarter as SOC3 freelancers - £30,443 and £26,457 respectively in comparison with £15,140 for SOC 3.
In terms of seasonality, on average, freelancers tend to earn more in the first (£22,752 for Q1) and second quarters (£24,703 for Q2) of the year, with their earnings declining in summer (£22,330 for Q3) and remaining lower for the winter months (£22,463 for Q4).
This is hardly surprising as the research already showed that freelancers seem to be working less in summer (Q3) and their quarterly earnings are calculated on the basis of their day rates, as well as the amount of time they spend working each quarter (capacity utilisation).
Freelancer’ quarterly earnings have remained almost unchanged over the last five years, marking a small increase of less than one per cent (0.35%) from Q4 2014 to Q4 2019.
This small increase seems to be concerning as it does not account for inflation and can be compared to the eight per cent increase in average salaries received by employees in similar roles over the same period.
However, it is important to note that freelancers still secured premium earnings compared to employees. For instance, in 2019, freelancers earned on average £21,959 per quarter, compared to equivalent employees whose earnings were £10,169 per quarter that year according to ONS estimates.39
Freelancers’ earnings have however fluctuated throughout the last five years, increasing from 2015 to 2017, and then declining for the following two years until they reached close to the levels seen in 2015 at the end of 2019.
As with their day rates, these variations seem to be attributed to major changes in the economic and political landscape of the country.
For instance, following a very good quarter in Q2 2016, quarterly earnings sharply dropped by over £10,000 (34% decrease) to their lowest level on record in Q3 2016 after the result of the EU referendum was announced.
Another sharp drop was observed in Q4 2017 when quarterly earnings decreased by almost 17 per cent. This could be associated with the fact that Brexit negotiations were first initiated in that quarter which also led to reduced investment in new projects by many major corporations.
Most recently, freelancers’ earnings dropped by over eight per cent in Q1 2020 when the coronavirus crisis began. The drop deepened with further 25 per cent decrease in Q2 2020 due to the great decline in capacity utilisation, leading the sector into recession.
This is in line with a wide majority of freelancers (81%) predicting that their income would decrease in Q2 2020 as a result of the coronavirus outbreak.40

Since Q4 2017, IPSE’s Confidence Index has been tracking how freelancers feel about their business costs in terms of sentiment, charting if they expect them to increase, decrease or stay the same over the following 12 months. Freelancers have consistently expected their costs to increase.

Looking at the period from 2017 onwards, we can see that all three freelancer occupational groups have consistently expected higher than inflation increases in business costs. For instance, the average rate of inflation for 2019 was 1.5 per cent, compared to freelancers predicting a 11-14 per cent rise in their business costs over the next year in 2018.
This could be related to the fact that freelancers’ businesses are exposed to specific costs such as: travel, technical equipment, and work-related training. Looking at transport in specific, this can go up at a faster rate than consumer prices. However, the major driver behind freelancers’ sensitivity to increases in their business costs could be related to working solo, which requires being responsible for all business-related expenditure, rather than having an employer to take on some of the financial pressure and cover part of your work-related costs.
Expected change in business costs

Note: The average for the whole period includes all quarters between Q4 2017 and Q2 2020. The average for 2020, includes only Q1 and Q2 2020.
IPSE’s Confidence Index is a story of this volatility, which we can split into four distinct periods looking at both business and economic confidence. The first is easy to mark, it covers the first confidence index right up to the referendum where our results plunged. The second period runs from this point until mid-2018 and can be deemed as the post-Brexit fallout period. Economic confidence in this section is locked into negative territory, but business confidence is more volatile. It covers the 2017 snap election, but crucially also the rollout of IR35 in the public sector. Looking at economic confidence and business confidence for Q2 2017, which covers both events, there is a particular dip.
The end of this period is characterised by a change in the discourse around Brexit as negotiations began to enter a crucial phase and the implications of several narrow results in political debates (Scotland, Brexit, snap election) began to take their toll on the political fabric of the country. This third period saw our lowest result on record pre-coronavirus building up to the two major Brexit deal deadlines in March and October. It also saw a continuing business confidence slide, decoupled from economic confidence, which is likely to do with negativity around the introduction of changes to IR35 in the private sector as explained in the sections above. The fourth period is marked by the outbreak of the coronavirus health and economic crisis in Q1 2020.
In putting together our analysis of historical Confidence Index data, it is clear that the UK’s freelancers are particularly sensitive to changes in the economy and political environment. This can be seen recently with the effects of coronavirus, and before that with both Brexit and IR35.
Below we have set out three proposals for how to mitigate the uncertainty and damage caused by these along with a fourth recommendation aimed at improving the productivity and earnings of freelancers through training.