SO-SURE: Win-Win Contents Insurance

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About us

SO-SURE is turning insurance on its head. With our win-win insurance model, we make it quick and easy to claim when you need us  — and we reward you when you don’t.

Protect the stuff you love in your home. You can include accidental or pet damage, out of home cover and even work equipment.Goodbye, boring forms. We use cutting-edge image recognition and AI technology, our app identifies the items you need to cover from theft, fire, or flood damage. Effortlessly build your contents inventory with just a few taps.Capture everything, from your fancy new laptop to the food in your freezer. Our contents insurance has been designed for renters, but it’s ideal for homeowners, too.

If you don’t make a claim, you get up to 40% of your premium back. And if you do need to make a claim, we’ve removed the hoops and loopholes from the claims process. It’s smooth, simple, and super fast; powered by tech that works like a dream. Win. Win.




Smart Savings

Peace of mind that won't break the bank. Enjoy a low monthly price and excess from only £50.

Super Fast Claims

No more waiting around. The majority of claims will be sorted within 72 hours.

Up to 40% Money Back

Connect with friends and get rewarded every year when you and your connections don't claim.


What's covered  👍

  • Almost everything in your home, apart from a few specifics (check “What’s not covered”)
  • Accidental Damage: Drops, spills, scrapes and more; if it was an accident, we can cover it
  • Out of home: For extra peace of mind, your stuff can be covered for when you’re out and about, too
  • Business: WFH? Travelling to the office? We can protect the things you use for your business
  • Outdoors: The contents of your garden or outdoor space (and the space itself) can also be covered
  • Pet Damage: Got a clumsy four-legged friend or a suspiciously unruly fish? We can protect against damage caused by pets


What's not covered 👎


Home Contents App Image Recognition Tech

Now, insuring your home contents is a breeze with our app. Build your itemised list in minutes with our AR powered image recognition technology. Getting covered is as easy as point, scan and cover!



Exclusive member offer

Get a £15 Amazon Gift Voucher when you insure with SO-SURE. Amazing cover and a mini-shopping spree? That’s another win-win!

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Contact details

Email: [email protected] 


Address: SO-SURE Ltd, 6th floor, 55 Gracechurch Street,
London, EC3V 0EE



Marketplace > Business > SO-SURE