New Year, New Skills

New year 400x555.jpg 1

It's the time of the year when plans are being made, diaries are being scheduled and calendars are being filled out. And while it is very important to set commercial and financial goals for your business, it’s also essential to have a plan for training and expanding your skillset. Training and upskilling are particularly important for freelancers – especially if you want to stay ahead of competition and keep up with market trends. And there’s no better time to get your training on track than the start of a new year! Here are a few training areas worth considering:

Artificial Intelligence

Artificial Intelligence is an increasingly ubiquitous term these days. According to BPP Professional Development, it will undoubtedly play a huge role in our society over the next two decades – especially in sectors such as financial services, law, healthcare, transportation etc. And, as beneficial as AI could be, it is also likely to have some damaging effects that we should be aware of – such as disruptions in the job market. Whatever its specific effects, AI seems set to drastically change the way we work in the next 20 years – perhaps more than it has changed in the last 2000 years.

Given that it is likely to only increase in importance, it might be worth considering a training course to give an insight into how Artificial Intelligence could impact your business and your life more generally. Training could also help you identify not just possible threats to your business, but opportunities too – such as developing the digital side of your business.

Google Analytics

The importance of Google Analytics cannot be overstated – especially in the age of ecommerce, when customers are more likely to engage with your business through your website than a physical store. Google Analytics allows you to track the traffic on your site and use visitor behaviour to judge the success of your web pages. 

Interpreting data this way will help you market more effectively to your customers. And there are plenty of courses out there to get you started with this essential tool. Media Training Ltd, for example – one of the UK’s biggest creative training companies – offers a range of courses to get you going.


Scrum is a management framework that is becoming increasingly popular with companies because it follows a simple process. Unlike many other project management frameworks, it uses a different, simple way of thinking to promote a high-performing, leadership-based management culture.

By taking a Scrum Alliance Certified Scrum Master course from a top training provider like QA, you will learn how to effectively support small, multi-disciplinary teams – especially in highly complex environments.

With almost unprecedented technological progress affecting business every day, as well as ever-increasing competition in the marketplace, it’s never been more important to hone and expand your skillset. At IPSE Academy, we understand that – which is why we provide freelancers across the UK with access to the most up-to-date, relevant courses available. All delivered by top training providers – with a significant discount for IPSE members. Take a look at our Recommended Courses section to find the right one for you. 

Meet the author

Olaitan Ajimobi

Education and Training Officer