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IPSE Freelancer Awards 2023: Social Influencer Award Winner

• 07 Jul 2023
• IPSE

Alex Outhwaite

TV presenter and content creator Alex Outhwaite won the Social Influencer Award category at the 2023 Freelancer Awards in recognition of her work to attract new audiences to sustainable tourism destinations which judges called “extremely inspirational.”

New to the Freelancer Awards this year, the Social Influencer Award celebrates the creativity and innovation that is involved in achieving great results through social media.

Working with tourism boards and destination marketing companies, Alex creates videos and content to promote destinations that are seeking greater levels of sustainable tourism, but which often fall under the radar.

With Guyana being one of the least visited tourist destinations in South America, Alex garnered over 4 million impressions and more than half a million video views on her campaign for Guyana Tourism, and was shortlisted for the Inspire Global Awards and Trav Media Awards. She has been credited by tourist operators in El Salvador, Honduras and the Falkland Islands for increased enquiries and bookings following her campaigns.

The judges added “Alex overcame many challenges to intentionally create a legacy that was much bigger than them by creating amazing content."

Youtube: Alex Outhwaite

Twitter: @AlexOuthwaite

Instagram: alexouthwaite

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