How to write an award-winning entry

Top 5 tips for entering the IPSE Freelancer Awards  

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For as long as we have hosted the IPSE Freelancer Awards, we’ve always asked the winners and finalists the same question: What would you say to someone considering entering the awards? 

And their answers are always the same: Just go for it.  

Applying for an award might feel like one extra thing to add to a never-ending to-do list, but beyond the prospect of a potential accolade for you and your business, it can also simply be an important exercise in reflecting on your business. 

With four new categories included in this year’s awards, there are more opportunities than ever to win. To give yourself the best chance of impressing the judges and securing a spot as a finalist, be sure to read our top five tips for entering the IPSE Freelancer Awards below.  

Plan early  

Don’t leave your entry to the last minute. The deadline to enter is 5pm on Friday 12 May. Once you have started your entry, you can always go back and add to or edit it before the deadline, so if you would prefer to work away at it bit by bit you do have the option! 

Keep it simple 

Focus on what the judges are actually asking for in the judging criteria. Always write in plain English with no unexplained acronyms or jargon. Make sure the entry is succinct, clear and easy to understand. 

Get the judges’ attention  

Remember that judges will be reading a large number of entries, so you will want to ensure your entry memorable. Make sure your entry is passionate, tells an interesting story and is backed up with statistics and evidence. 

Submit supplementary information 

Take the opportunity to attach testimonials or a couple of case studies – the option is there to submit supplementary information to strengthen your entry, so make use of it. 

Check it over 

Or even better, get someone else to check it for you as a fresh pair of eyes. Sloppy spelling, grammar and typos may give the judges the impression that you have not put enough effort into the entry process. 

Visit to learn more about all 12 categories, including the 4 new categories this year: Social Influencer Award, Equality and Diversity Award, IPSE Member of the Year Award, and the grand finale…the Lifetime Achievement Award. 

Don’t forget, you can enter as many categories as you are eligible for, and it is completely free to enter. The deadline to enter is 5pm on Friday 12 May. 

Good luck!

Enter the IPSE Freelancer Awards

The search is now on for the best and brightest UK freelancers – as well as the people and businesses who do most to support the self-employed community. Do you have what it takes to be crowned at this year's #IPSEAwards? Enter today.

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Meet the author

Christina McLean

Digital Marketing Executive