Marketing Made Simple: Using Psychology to Grow Your Small Business
Discover how simple psychology principles can transform your marketing and help you attract the right customers. In this practical webinar, you’ll learn how people make buying decisions and how to apply these insights to your own business with confidence.
Designed for self-employed professionals and small business owners, this session cuts through complexity and shows you how to market more effectively without jargon, guesswork, or expensive campaigns.
19/03/2026 12:00:00 - 13:00:00
Online Webinar
Free for all
Marketing does not need to be complicated to be effective. At its core, great marketing is about understanding human behaviour and responding to it in the right way.
In this session, you’ll explore how psychology influences customer decisions, from attention and perception to trust and motivation. Rather than focusing on theory for theory’s sake, this webinar translates proven psychological concepts into practical actions you can apply immediately to your messaging, content, and customer journey.
Whether you are promoting a service, building a personal brand, or trying to convert more enquiries into sales, this session will help you approach marketing with greater clarity and confidence.
Key takeaways:
By attending this webinar, you will:
- Understand what really drives customer decision-making
- Learn how to apply psychology to improve your marketing messages
- Identify common marketing mistakes that limit engagement and sales
- Gain practical techniques to attract and convert the right customers
- Leave with clear, actionable ideas you can implement straight away
Booking instructions:
To register for the event, click on the link below and sign in to your IPSE account. If you are new to IPSE or do not yet have an account, you will need to complete our short sign-up process by clicking Register Now.
About the speakers:
