Upcoming Events

Social media marketing for freelancers

  • Webinar

Love it or hate it, as an independent or self-employed person, you need a social media presence. But if you’re not careful, social media can be a complete waste of your time.

Many freelancers struggle to generate a Return on Investment (R.O.I.) from their social efforts. There are too many platforms to manage, engagement is low and there’s never enough time to manage it all and run your business.

This new, unique IPSE workshop is designed to help change all of that.

The webinar will help you think differently about social media. You’ll discover what you need to do to be successful on any platform.

The webinar will help you understand and the deep fundamentals that underpin effective digital communication. You’ll then be able to apply those principles to dramatically improve the impact of your social media marketing.

This webinar will cover:

  • Key principles for business success
  • Understanding the ‘social’ in social media
  • The rules of the Game
  • Building your Content Machine
  • Driving enquiries, leads and sales
  • Generating a clear Return On Investment (ROI

After this webinar you will:

  • Have a deep understanding of social media
  • Be able to gain a competitive advantage over your rivals
  • Understand how scale your social media marketing
  • Know how to design and implement effective social campaigns

This interactive workshop is for any freelancer or independent professional who wants to gain a practical understanding of social media.


This is a live webinar with a Q&A session at the end for you to ask any questions.  You can also submit questions in advance by sending them to [email protected] with the subject line 'Questions for the social media webinar'.


This webinar will be run by an experienced Google Academy Tutor: Andrew Lloyd Gordon. Andrew Lloyd Gordon is a Business Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew has learned more from his mistakes in business than his successes (he's had his fair share of both) and now speaks regularly at conferences and events across the UK and Europe.

Andrew is also a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster and hates writing in the third person...


This session is free of charge to both members and non-members.  Registration is essential - please book now to register your attendance.