Header logo
Log in
Hero image Dowload generic
Members Only

The guide to setting rates

Many clients expect freelancers to have a fixed daily or hourly rate, but this isn’t the only option. There are lots of ways to design a list of tariffs for your services. This guide will help you prepare a convincing answer.

21 minutes
Share

What's in the guide?

“What’s your day rate?”

Have you ever been asked this?

If you haven’t already, you almost certainly will at some point in your freelance career. It can be a tough one to answer because it puts you on the spot. Before responding, consider this:

Who says you have to charge by the day? And why only have one rate?

Many clients expect freelancers to have a fixed daily or hourly rate, but this isn’t the only option. There are lots of ways to design a list of tariffs for your services. This guide will help you do that. It will help you prepare a convincing answer, by working through these four actions:

  1. Prepare
  2. Package
  3. Price
  4. Persuade

So next time you’re asked the question, you’ll be ready to answer it proactively, guide the conversation and close the deal. It’s important that when the client signs on the dotted line, you don’t feel hard done by. This guide will inform your pricing strategy so that it will become one of those exhilarating moments that makes freelancing so satisfying!

Guides and tools to help your business

Listing Download generic
Free to All
The Courage Economy

IPSE's manifesto for the 2024 general election

Listing Download generic
Free to All
Freelance Confidence Index archive
+1 more

The Freelancer Confidence Index is a quarterly survey that tracks the business performance and economic outlook of independent professionals and the self-employed...

Listing Download generic
Free to All
IPSE Impact Report 2022/23
+3 more

Our members are at the centre of everything we do and we are continually reviewing our benefits, services and focuses to meet our members' needs. Read our latest ...

IPSE-LOGO-HEADER

Join our newsletter

Registered in England and Wales, no 03770926. Lynton House, 7-12 Tavistock Square, London WC1H 9LT