What's in the guide?
Sales and marketing are core functions in any business – freelance businesses are no different. It is important to represent yourself well, learn to talk naturally about what you do, and continue to identify new opportunities.
This quick guide covers 10 key channels to consider when planning how to market yourself and your self-employed business, including:
- Word of mouth
- Work hubs
- Agencies
- PR
- And more...
Where self-employment works for you
Invest in your knowledge, watch your business thrive
Finding reliable answers to your self-employment questions can be challenging and time-consuming. That's why we've curated trusted resources from the top experts, just for you.
Guides and tools to help your business
IPSE conducted research into the future of freelancing in the UK and the factors shaping self-employment and its long-term sustainability and growth.
Our 2026 discussion paper sets out the legislative and regulatory reforms the UK Government must deliver to restore confidence in self-employment ahead of Party C...
Our nationally representative research examines the financial resilience of the UK's self-employed, covering income, savings, day rates, and cost pressures.
