Recommended Courses

With such a vast range of courses available, it can be difficult to know which course is right for you. To narrow down your search and to keep you up to date on the latest trends and knowledge, we will be working closely with our training partners to provide our recommended training courses each month.

Search Engine Optimisation: Copywriting

Training provider:


Discount available to IPSE members:

20% off


Cost:

£325 + VAT (non-members)
£260 + VAT (IPSE members)

Well crafted copy engages customers and search engines alike. This course will teach you to write so you engage your audience with captivating copy while your keywords rank highly with Google. You will learn to incorporate your keywords into your copy without contrivance or clunkiness which are turn-offs for existing and prospective customers Some knowledge of SEO principles and writing for the web would be useful.

During this one day course, the following topics will be addressed:

  • Copywriting techniques
  • Engaging an online audience
  • Choosing the right keywords
  • Anatomy of optimised copy
  • Avoiding copywriting mistakes
  • Writing search engine optimised copy
Call 020 7407 8880 to book

PRINCE2® Foundation & Practitioner

Training provider:


Discount available to IPSE members:

57% off


Cost:

£1869 + VAT (non-members)
£799 + VAT (IPSE members) 

This five-day course provides delegates with a thorough understanding of the PRINCE2 project management methodology. During the course we introduce the roles, principles, themes and processes that form the structure of PRINCE2. We also explain the various PRINCE2 management products that will help delegates deliver projects in a coordinated, consistent and transparent manner.

PRINCE2 is aimed at project managers and aspiring project managers. It is also relevant to other key staff involved in the design, development and delivery of projects, including: Project Board members (e.g. Senior Responsible Owners), Team Managers (e.g. Product Delivery Managers), Project Assurance (e.g. Business Change Analysts), Project Support (e.g. Project and Programme Office personnel) and operational line managers/staff.

PRINCE2® is a registered trademark of AXELOS Limited

Call 0345 074 7986 to book

Copyright - A Comprehensive Introduction

Training provider:


Discount available to IPSE members:

20% off


Cost:

£497 + VAT (non-members)
£397 + VAT (IPSE members)

This detailed full-day course provides a comprehensive introduction to the practical aspects of copyright which is essential to understand for any business looking to protect and commercialise relevant intellectual property. Other forms of intellectual property are briefly outlined, whilst confidential information is considered to a greater extent.

By the end of this course you will be able to:

  • Understand the basic principles of subsistence of copyright and identify what work can attract copyright protection
  • Know how to establish authorship, ownership and duration of copyright in different types of work
  • Consider what other forms of IP protection - especially confidential information - should also be relied upon (or sought)
  • Explain database rights and moral rights
  • Describe some of the typical issues and problems that arise in each category of “works” for copyright purposes
  • Identify the differences between assignments and licences and pick up some practical do's and don'ts for drafting agreements dealing with copyright
  • Follow a step by step approach to Infringement actions - from both the claimant's and defendant's points of view but not from the perspective of following litigation protocols
  • Apply to practical scenarios the basic principles by working through case studies covering different types of works that can be protected

Target Audience

This course will be of benefit to practitioners or business persons new to this area who do not have previous knowledge of copyright and are looking for a basic foundation to know how to protect intellectual property rights.

Call 0330 060 3799 to book